Content Production

Content Production is the process of developing and creating visual or written assets, such as videos, eBooks, blog posts, whitepapers, or infographics. The term might be useful in a broad sense, but the reality is that the details of Content Production vary wildly depending on the type of content.

Great Content isn’t stumbled upon, it’s carefully designed for a specific goal.

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CORNERSTONE CONTENT. Content that attempts to cover a single topic in a definitive way. The goal of cornerstone content is often thought leadership. You produce it to establish your authority with your audience.

GATED CONTENT. Content that can be exchanged for something (like contact information). You produce gated content to establish a connection with an audience.

EVOLVING CONTENT. A stream of regularly produced content. It may take the form of a series of blog posts, or regular news reports, or regular episodes of a program. You produce evolving content to create awareness of you among your intended audience.

Content Lifecycle

RESEARCH.

Google Insights.
Industry niche. Blogs. Social Media…
Competitor Analysis.
List Facts, Details, Stats, Figures, Brand.
Who is the Audience?
Communication Goals.
What do we want the audience to do & the next step.

WRITE/DEVELOP.

Headings.
Descriptions, Excerpts, Summaries…
Images & Captions.
Videos.
Links.

REVIEW WITH CLIENT.

Test on an audience.
Get Feedback.

REVISE.

Work with Feedback.

GET CLIENT APPROVAL.

CREATE WEB PAGE/GET CLIENT APPROVAL.

Choose Page Template.
Structure.
Images Created.
Links Created.
Files Created.
Meta Data Created.
Optimize.

QUALITY ASSURANCE.

Page Consistency.
Format.
Content Flow.
Grammar check.
Does the Content align with Communication Goals.

TESTING.

Test Everything & Correct any issues.

PUBLISH & MAINTENANCE.

Who is responsible to update?
Resources needed.
Is any content likely to become outdated?
Improvements.

Contact us to see how we can help your business grow and drive visitor traffic to your website with a solid Digital Marketing strategy using Content Production.

At BUFFALO WEBSITE BUILDER we Specialize in Digital Marketing Services.
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