Google Adwords
Google Adwords is an online advertising service developed by Google, where advertisers pay to display brief advertisements service offerings, product listings, and video content within the Google ad network to web users. Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy.
The AdWords platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.
FEATURES
Placement Targeted Advertisements. Site-targeted advertising. Using the AdWords control panel, advertisers can enter keywords, domain names, topics, and demographic targeting preferences. Based on this, Google places ads on relevant sites within the content network. If domain names are targeted, Google also provides a list of related sites for placement.
Remarketing. Allows marketers to show advertisements to users that have previously visited their website.
Ad Extensions. Allow advertisers to show extra information with their ads, such as a business address, phone number, or web page links. Ad extensions are created to improve ad visibility and attract clicks.
Customer Match. Allows advertisers to show ads to customers based on data they share with Google, as well as allowing advertisers to bid and create ads tailored to customers.
BENEFITS
- Works faster than SEO.
- Cost-Effective.
- Increase Leads.
- Brand Awareness.
- Targeted Audience.
- More Customer Engaging.
- Flexible.
- Advertise through GMAIL Ads.
- Reconnect with website visitors.
- Performance Measurement.
- Higher ROI for Google Adwords.
- Keep up with your Competitors.
Google Adwords Cost Calculation
The cost of a Google Adwords campaign depends on a variety of factors which include bidding strategies and organization goals. As a result, the amount that an organization needs to spend varies based on industry and the keywords on which they bid. Whenever a user conducts a search on Google, AdWords runs an auction to determine which search ads are displayed on the search results page as well as the ad’s position.
Contact us to see how we can help your business grow and drive visitor traffic to your website with a solid Digital Marketing strategy using Google Adwords.
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