Google Console

Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for Webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.

Google Console gives you at a glance at all the important SEO data aspects of a site, such as keywords, links, crawl errors, etc.

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Google Search Console helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

FEATURES

Submit and check a Sitemap and also helps the webmasters to check if there are any errors with their sitemap.

Check and set the crawl rate, and view statistics about when Googlebot accesses a particular site.

Get a list of links which Googlebot had difficulty crawling, including the error that Googlebot received when accessing the URLs in question.

List internal and external pages that link to the site.

Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally.

See what keyword searches on Google led to the site being listed in the SERPs and the click through rates of such listings.

Set a preferred domain which determines how the site URL is displayed in SERPs.

Highlight to Google search elements of structured data which are used to enrich search hit entries.

OTHER FEATURES

Demote Sitelinks for certain search results.
Receive notifications from Google for manual penalties.

Provide access to an API to add, change and delete listings and list crawl errors.
Rich Cards a new section added, for better mobile user experience.

Check the security issues if there are any with the website.
Add or remove the property owners and associates of the web property.

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After Initial Setup

Most websites can be checked using Google Search Console monthly. Search Console will email you if any unusual events occur with your properties. Unusual events include indications that your website has been hacked or problems that Google had when crawling or indexing your site. Search Console will also email you if they detect that your site violates any of Google’s search quality guidelines.

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The Exception

Whenever you make important site changes like adding new content to your site:

Test that Google can access your pages using the FETCH as Google.
Tell Google which pages to crawl by update Sitemap.
Tell Google which pages not to crawl using robots.txt or noindex tags.

Contact us to see how we can help your business grow and drive visitor traffic to your website with a solid Digital Marketing strategy using Google Console.

At BUFFALO WEBSITE BUILDER we Specialize in Digital Marketing Services.
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