GOOGLE MERCHANT CENTER

Google Merchant Center (GMC) is a tool that helps you upload your store and product data to Google and make it available for Shopping ads and other Google services.

If you have an e-commerce store and your products are not on Google Merchant Center you are missing a tremendous amount of sales potential!

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The primary goal of the Google Merchant Center is to allow businesses to upload and maintain product information, including pictures and pricing, to be displayed in relevant Google Shopping searches. The Google Merchant Center also integrates into other Google services, such as Google My Business, to allow robust oversight and control of Google-based marketing and ecommerce.

What You'll Need to Register with GMC

Existing Google Account.

Verified website and business within Google My Business.

Full product data.

Benefits

Accurate Google Shopping listings. Buyers searching Google for products will see the business’s offerings in a catalog-like format, increasing visibility.

Online product reviews. Public reviews of products are integrated into their listing, with their star ratings visible as part of the listings. 4.5- and 5-star products receive preferential placement.

Google AdWords integration. Every product in the Google Merchant Center can be tied to specific AdWords ads quickly and easily. Remarketing techniques can also be deployed to remind visitors of previously-viewed products.

Google Analytics support. Analytics users can add a Custom Segment specifically for Google Merchant Center hits, which keeps its stats separate from other hits.

Google Local Search integration. Listings can include geographical tagging which direct buyers to nearby local stores.

Direct website funnels. Buyers clicking the public listings can be taken directly to its store page on an ecommerce site.

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WHY DO I NEED a GMC Account?

Google Merchant Center account is the hub that connects your e-commerce site to Google AdWords. Inventory, product categories, descriptions…everything Google Shopping needs to get your ads in front of the right people is pulled directly from your Google Merchant Center account.

Contact us to see how we can help your business grow and drive visitor traffic to your website with a solid Digital Marketing strategy using a Google Merchant Center.

At BUFFALO WEBSITE BUILDER we Specialize in Digital Marketing Services.
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