Landing Pages

A Landing page is a web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a Landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective. This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.

Landing pages, however, are a different tool than web pages of a site. They are not for general use, and do not look like the other web pages, though they can be at the same domain. Landing pages are built to drive traffic for a specific marketing campaign goal.

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Landing pages are the bread and butter of any successful marketing campaign. They are choc full of customized content that speaks to your website visitors. Your Landing Page content speaks to your website visitors because it delivers the exact, specific information that your visitor was expecting. Landing pages are aligned with your marketing messages 110%, and always have one clear objective in mind: making your website visitors take a specific course of action.

2 DISTINCT TYPES

Click Through Landing page. Sometimes called jump pages, these pages are designed as a conduit between a marketing ad and it’s final destination. The goal of a click-through page is to “warm-up” the visitor to the product/service you are trying to sell.Commonly used for e commerce, click-through pages provide enough information to inform the buyer, making them ready to purchase, before pushing them further down the funnel – probably to a shopping cart or checkout.

Lead Generation Landing page. The most valuable piece of information you can get from a lead gen page is someone’s email address – which gives you permission to continue talking/marketing to them.Once you have a lead’s permission, you then try to convert them into a customer by combining the two most powerful 1-to-1 communication tools a marketer has – email and landing pages.

A landing page is a great way to drive traffic, improve your SEO and build your brand. Approximately 68% of B2B businesses use landing pages to generate leads for future conversion. … Landing pages lead customers to a specific product, service or offer and encourage them to take action.

Contact us to see how we can help your business grow and drive visitor traffic to your website with a solid Digital Marketing strategy using Landing Pages.

At BUFFALO WEBSITE BUILDER we Specialize in Digital Marketing Services.
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