Social Media Marketing (SMM)
Social Media Marketing (SMM) is the use of social media platforms and websites to promote a product or service. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
Social networks are one of the fastest growing industries in the world.
STRATEGIES
Passive Approach
The Passive Approach is where Social Media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes; in this sense the social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities.
Active Approach
The Active Approach for Social Media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with Social Media influencers and Social Media personalities and as effective customer engagement tools. Social Media websites can target niche markets even more precisely. Using digital tools such as Google Adsense, advertisers can target their ads to very specific demographics.
SMM TYPES & CAPABILITIES
WHATSAPP. The sending and receiving of a variety of media including text, photos, videos, documents, and location, as well as voice calls. Whatsapp can be used to send a series of bulk messages to targeted customers using broadcast option.
YELP. Yelp consists of a comprehensive online index of business profiles. Profiles include business location, contact information, pictures, and service information. The website further allows individuals to write, post reviews about businesses, and rate them on a five-point scale. Messaging and talk features are further made available for general members of the website, serving to guide thoughts and opinions.
INSTAGRAM. When it comes to brands and businesses, Instagram’s goal is to help companies to reach their respective audiences through captivating imagery in a rich, visual environment. Moreover, Instagram provides a platform where user and company can communicate publicly and directly, making itself an ideal platform for companies to connect with their current and potential customers.
SNAPCHAT. A popular messaging and picture exchanging application.
YOUTUBE. Advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience’s style and taste. Also, the ads on this platform are usually in sync with the content of the video requested.
As one can see there are so many SMM sites that are available for Business’s that it’s enough to make any entrepreneur’s head spin keeping up with them all. The list above is by no means all of them. Missing from this list are: G+, Pinterest, Craigslist, Directories, Blogs, Tumbler…
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