Website Analysis
Web Analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web Analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web Analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web Analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Website audits are an essential measure to improve the efficiency and visibility of a website. Audits improve Google search ranking while increasing site traffic and performance. A website audit presents a business with an exceptional opportunity for growth online.
Website Audit Components
- META Title.
- META Description.
- Review Google Preview.
- Headings.
- Keywords.
- ALT META Tags on Images.
- Internal Links.
- Broken Links.
- Robots.txt.
- XML Sitemap.
- URLs.
- Blocking.
- Mobile Rendering.
- Embedded Objects.
- Mobile Speed.
- Favicon.
- 404 Page.
- Cacheability.
- Structure.
- Email Security.
- Technologies Used.
- Analytics.
- SSL Certificate.
- Crawl Errors.
Marketing Components
Local Directories.
Google Ranking.
Adwords.
At Buffalo Website Builder we follow this checklist and then some to evaluate a client’s website. What’s Working & What’s Not Working? A Plan of Action is then created to review with the client to determine the next steps involved to improve their Website & Digital Marketing.
At BUFFALO WEBSITE BUILDER we Specialize in Digital Marketing Services.
Give us a Call Today for a Free Consultation.
