Backlink Campaigning

Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a Backlink. Even though the algorithm that Google uses to Rank a webpage has continued to change and evolve one thing has held it’s importance & value – the Backlink. Simply, a webpage with a lot of Backlinks tends to Rank higher on all Search Engines.

Backlinks are one the most commonly used words in the world of Search Engine Optimization (SEO).

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When Google rolled out the Penguin Algorithm the entire idea of more Backlinks are better changed. No longer are low-quality Backlinks relevant to help a webpage Rank higher. Today, Backlinks most come from a quality, relevant and
authoritative website and must also be contextual – if your webpage is about gardening, links from a roofing site are useless.

Backlink Terms

Here are some Backlink related terms to help you stay informed during a Backlink conversation:

Link Juice: When a webpage links to any of your articles or your website’s homepage, it passes “link juice”. This link juice helps with the ranking of the article, and also improves the domain authority. As a blogger, you can stop passing link juice by using a no-follow tag.

No-Follow Link: When a website links to another website, but the link has a no-follow tag, that link does not pass link juice. No-follow links are not useful concerning the ranking of a page as they do not contribute anything. In general, a webmaster uses the no-follow tag when he/she is linking out to an unreliable site.

Do-Follow Link: By default, all the links that you add to a blog post are do-follow links and these pass link juice.

Linking Root Domains: This refers to the number of Backlinks coming into your website from a unique domain. Even if a website has linked to your website ten times, it will only be considered as one linked root domain.

Low-Quality Links: Low-quality links are links that come from harvested sites, automated sites, spam sites, or even porn sites. Such links do far more harm than good. This is one reason you should be careful when buying Backlinks.

Internal Links: Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking.

Anchor Text: Text that is used for hyperlinks is called anchor text. Anchor text Backlinks work great when you are trying to rank for particular keywords.

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Top 3 reasons why Backlinks are so important

Improves Organic Ranking.
Faster Indexing.
Referral Traffic.

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Techniques I personally use during a Backlink Campaign?

Blog, Blog, Blog. Write Awesome industry niche related material.
Eliminate poor quality Backlinks. These can actually hurt your Search Engine Rank Page(SERP).
Web Directories.
Guest Blogging.
Fix broken links.

There’s more to it than that but I offer to you to contact us to see how we can help your business grow and drive visitor traffic to your website with a solid Digital Marketing strategy using innovative Backlink Campaigning techniques.

At BUFFALO WEBSITE BUILDER we Specialize in Digital Marketing Services.
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