Brand Design

A Brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in Business, Marketing, and Advertising.

Many companies believe that there is often little to differentiate between several types of products in the 21st century, and therefore branding is one of a few remaining forms of Product Differentiation.



Branding is a set of Marketing and Communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.

Elements of a Brand

Name.
Logo.
Tagline or Catchphrase.

Graphics.
Shapes.
Colors.

Sounds.
Scents.
Tastes.
Movements.

Styles of Brands

Initialism. A name made of initials.

Descriptive. Names that describe a product benefit or function.

Alliteration and Rhyme. Names that are fun to say and which stick in the mind.

Evocative. Names that can evoke a vivid image.

Neologisms. Completely made-up words.

Foreign Word. Adoption of a word from another language.

Founders’ Names. Using the names of real people.

Geography. Naming for regions and landmarks.

Personification. Taking names from myths.

Punny. Some brands create their name by using a silly pun.

Combination. Combining multiple words together to create one.



KEY COMPONENTS

Brand’s Identity.
Brand Communication (Logos and Trademarks).
Brand Awareness.
Brand Loyalty.
Various Branding Strategies.

Breakdown on Brand Concepts

Brand Names & Trademarks. A brand name is the part of a Brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category. A Brand Name may include words, phrases, signs, symbols, designs, or any combination of these elements. A Trademark refers to the brand name or part of a brand that is legally protected.

Corporate Brand Identity. The brand identity is a set of individual components, such as a name, a design, a set of images, a slogan, a vision, a design, writing style, a particular font or a symbol etc. which sets the brand aside from others.

Brand Personality. The set of human personality traits that are both applicable to and relevant for brands.

Brand Awareness. A customers’ ability to recall and/or recognize brands, logos and branded advertising.

Brand Recognition. One of the initial phases of brand awareness and validates whether or not a customer remembers being pre-exposed to the brand. It’s a consumers’ ability to correctly differentiate a brand when they come into contact with it.

Brand Recall. The ability of a customer retrieving the brand correctly from memory.