Marketing Services
Website audits are an essential measure to improve the efficiency and visibility of a website. Audits improve Google search ranking while increasing site traffic and performance. A website audit presents a business with an exceptional opportunity for growth online.
i.e On-Page & Off-Page White-Hat Techniques.
SEO (Search Engine Optimization) is the process of optimizing your website to get organic, or unpaid, traffic from the search engine results page. It’s the increasing of a websites visibility to users of a search engine. Then converting these visitors into customers.
i.e. Google, Yahoo & Bing…
Search Engine Marketing (SEM) is a form of Internet Marketing that involves the promotion of websites by increasing their visibility in Search Engine Results Pages (SERPs) primarily through paid advertising. SEM may incorporate Search Engine Optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance Pay Per Click (PPC) listings.
i.e FaceBook, LinkedIn, Twitter…
Social Media Marketing (SMM) is the use of social media platforms and websites to promote a product or service. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
Google Analytics is the most effective and popular way to analyze in-depth detail about visitors on your website. In a nut shell, there’s just so much data that can be obtained from Google Analytics to measure visitors and make informed business decisions. Without it, you’re just flying blind.
Google Console gives you at a glance at all the important SEO data aspects of a site, such as keywords, links, crawl errors, etc. Google Search Console helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.
Google Adwords is an online advertising service developed by Google, where advertisers pay to display brief advertisements service offerings, product listings, and video content within the Google ad network to web users. Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy.
Landing pages, however, are a different tool than web pages of a site. They are not for general use, and do not look like the other web pages, though they can be at the same domain. Landing pages are built to drive traffic for a specific marketing campaign goal.
Google Adwords’ Keyword Planner tool is a product from Google Adwords that provides data around the search queries that happen in Google and other resources for planning a Google Adwords specific advertising campaign.
Google Trends shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages, based on Google Search.
Google My Business (GMB) is essential if you want to appear in maps and in the local pack listings which are returned for local queries. With a large chunk of SERP real estate taken up by these – especially on mobile – having a great GMB listing represents a significant opportunity for local businesses.
The primary goal of the Google Merchant Center is to allow businesses to upload and maintain product information, including pictures and pricing, to be displayed in relevant Google Shopping searches. The Google Merchant Center also integrates into other Google services, such as Google My Business, to allow robust oversight and control of Google-based marketing and ecommerce.
A business directory is a website or printed listing of information which lists businesses within niche based categories. Businesses can be categorized by niche, location, activity, or size. Business may be compiled either manually or through an automated online search software.
Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a Backlink. Even though the algorithm that Google uses to Rank a webpage has continued to change and evolve one thing has held it’s importance & value – the Backlink. Simply, a webpage with a lot of Backlinks tends to Rank higher on all Search Engines.
i.e Reviews on Google, YELP…
Reputation Management is the process of controlling and improving how your brand is perceived by others. Reputation isn’t built by accident. It comes from reviews, comments, and conversations between customers. A hands-on Reputation Management Strategy can make a huge difference in repairing and handling any kind of negative feedback against your Brand. Here at Buffalo Website Builder we take pride in specializing in this very unique Branding Strategy.
Everything about your website – including the content, the way it looks, and the way it works – is determined by the website design. Web design is a process of conceptualizing, planning, and building a collection of electronic files that determine the layout, colors, text styles, structure, graphics, images, and use of interactive features that deliver pages to your site visitors. Professional Web design helps to make your business appear credible online.
A Landing page is a web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a Landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective. This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.
Content Production is the process of developing and creating visual or written assets, such as videos, eBooks, blog posts, whitepapers, or infographics. The term might be useful in a broad sense, but the reality is that the details of Content Production vary wildly depending on the type of content.
Blogging is a great way to help market or promote yourself or your business, product, or service.
A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.
Here at Buffalo Website Builder we do our best to keep your Business’s Website up to par so you can focus on delivery of service/product. We also believe that if you’re going to do something, best to do it right the first time.
Websites aren’t something you create once and then you’re done. You need to continue caring for them and do ongoing website maintenance to ensure they continue to do the job you need them to do.
A professional email address that uses your domain name is key to building trust with a small business. In an era where consumers are increasingly wary of scams, businesses need to use professional email addresses, to provide a sense of professionalism and credibility in your business.
Secure Sockets Layer (SSL) is a standard security technology for establishing an encrypted link between a server and a web server (website) and a browser, or a mail server and a mail client.
A mission statement is a short statement of why an organization exists, what its overall goal is, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation. It may include a short statement of such fundamental matters as the organization’s values or philosophies, a business’s main competitive advantages, or a desired future state—the “vision”.
Website Services
Website Services
Everything about your website – including the content, the way it looks, and the way it works – is determined by the website design. Web design is a process of conceptualizing, planning, and building a collection of electronic files that determine the layout, colors, text styles, structure, graphics, images, and use of interactive features that deliver pages to your site visitors. Professional Web design helps to make your business appear credible online.
A Landing page is a web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a Landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective. This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.
Content Production is the process of developing and creating visual or written assets, such as videos, eBooks, blog posts, whitepapers, or infographics. The term might be useful in a broad sense, but the reality is that the details of Content Production vary wildly depending on the type of content.
Blogging is a great way to help market or promote yourself or your business, product, or service.
A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.
Here at Buffalo Website Builder we do our best to keep your Business’s Website up to par so you can focus on delivery of service/product. We also believe that if you’re going to do something, best to do it right the first time.
Websites aren’t something you create once and then you’re done. You need to continue caring for them and do ongoing website maintenance to ensure they continue to do the job you need them to do.
A professional email address that uses your domain name is key to building trust with a small business. In an era where consumers are increasingly wary of scams, businesses need to use professional email addresses, to provide a sense of professionalism and credibility in your business.
Secure Sockets Layer (SSL) is a standard security technology for establishing an encrypted link between a server and a web server (website) and a browser, or a mail server and a mail client.
A mission statement is a short statement of why an organization exists, what its overall goal is, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation. It may include a short statement of such fundamental matters as the organization’s values or philosophies, a business’s main competitive advantages, or a desired future state—the “vision”.
Consulting Services
Mark has provided a truly remarkable service for my home business. He has helped us with too many things to list here. I would recommend his service to anyone.
