Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a form of Internet Marketing that involves the promotion of websites by increasing their visibility in Search Engine Results Pages (SERPs) primarily through paid advertising. SEM may incorporate Search Engine Optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance Pay Per Click (PPC) listings.

With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial strategy for increasing a company’s reach.



Search Engine Marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or Pay-Per-Click advertising (PPC). The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.

WHY SEM?

The majority of new visitors to a website find it by performing a query on a search engine. In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing dollars. As an added bonus, each visitor incrementally improves the website’s rankings in organic search results.

Since consumers enter search queries with the intent of finding information of a commercial nature, they are in an excellent state of mind to receive marketing messages and to be nurtured as prospective customers.

Search engine marketing reaches consumers at exactly the right time: when they are open to new information. Unlike the majority of digital advertising, search engine marketing is non-intrusive and does not interrupt their tasks. Results are immediate with SEM. It is arguably the fastest way to drive traffic to a website.

Methods & Metrics

Keyword research and analysis involves three steps. Ensuring the site can be indexed in the search engines. Finding the most relevant and popular keywords for the site and its products using those keywords on the site in a way that will generate and convert traffic.

Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed by search engines (saturation) and how many backlinks the site has (popularity). It requires pages to contain keywords people are looking for and ensure that they rank high enough in search engine rankings.

Back end tools, including Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured. They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging.

Whois tools reveal the owners of various websites and can provide valuable information relating to copyright and trademark issues.

Google Mobile-Friendly Website Checker: This test will analyze a URL and report if the page has a mobile-friendly design.

Paid Inclusion involves a search engine company charging fees for the inclusion of a website in their results pages. Also known as sponsored listings, paid inclusion products are provided by most search engine companies either in the main results area or as a separately identified advertising area.

Paid Advertising (PPC) with Adwords or Bind Ads combined with Brand Optimized Landing Pages.

Social Media Marketing (SMM) marketing that involves exploiting social media to influence consumers.

There’s more to it than that but I offer to you to contact us to see how we can help your business grow and drive visitor traffic to your website with a solid Digital Marketing strategy using innovative Search Engine Marketing techniques.

At BUFFALO WEBSITE BUILDER we Specialize in Digital Marketing Services.
Give us a Call Today for a Free Consultation.

Call Us

Our Services

Our Portfolio