SEARCH ENGINE OPTIMIZATION

SEO (Search Engine Optimization) is the process of optimizing your website to get organic, or unpaid, traffic from the search engine results page. It’s the increasing of a websites visibility to users of a search engine. Then converting these visitors into customers. The more effort invested into proper SEO techniques will improve a websites SERP(Search Engine Rank Page) for its industry related keywords.

If you’re relying on people to find you through a Google search, search engine optimization needs to be at the top of your priority list.

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The 2 types of SEO:
Local SEO and National/International SEO.

Techniques

Start a Blog and Post at least once a week.
- Use Keywords.
- Builds Internal Linking.
- Fresh Content.
Guest Blogging.
- Builds External Linking.
- Promote Niche Authority.
Mobile Rendering.
- Better Search Ranking.
Speed up your Website – Page Load Speed.
Install a SSL Certificate.
Build a Google My Business Listing.
Update Old Content.
- Fresh Content.
- Promote Niche Authority.

Ad Video Content.
Build Quality Backlinks.
- Builds External Linking.
Keyword Research.
- Give Visitors what they are searching for.
- Better Conversion Rates.
- Better Search Ranking.
Build Internal Links.
- Keep Visitors on your website.
- Promote more of your sites Content.
- Better Organization for Google to crawl.
Use Google Search Console & Analytics for Tracking.
Optimize for Featured Snippets.
Get Google Reviews.

Build a 404 Page
Compress Images.
Find and Fix Broken Links.
Post Content on Social Media.
- Promote Niche Authority.
- Better Search Ranking.
Build Good Headings.
- Better Conversion Rates.
- Better Search Ranking.
Build ALT META Tags for all Images using Keywords.
Build TITLE & DESC META Tags using Keywords.
Research what Keywords your Competitors are Ranking for.

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There are 2 ways to approach SEO:

On-Page SEO refers to both the content and HTML source code of a page that can be optimized. It takes into account all aspects of the webpage that, when added together, will improve your rankings in the search results.

Off-Page SEO depends on another web page to improve your site rankings.